Research: What Makes a Good Title Sequence According to Kyle Cooper?

Brief History of Kyle Cooper: 
Kyle Cooper, well known to film enthusiasts and to all professionals as the creator of the best main title sequences of the last two decades, is sophisticated and elusive, and it strikes with more force as it comes unexpectedly. Live-action director, graphic designer, animator-Kyle employs any technique, any materials to attain his goal: to capture the attention of the audience, take it hostage and manipulate its emotions and expectations in order to plunge it in the mood of the motion picture that is going to be shown on the screen.

Kyle attained worldwide recognition in 1995 with the main title sequence for Se7en: a small, self-contained movie on its own that opened a door into the mind of a serial killer and set the tone for the whole feature. But he has contributed to over 100 films and has worked with the likes of Martin Scorsese, John Frankenheimer, John Hughes, Lawrence Kasdan.

Kyle follows on the road laid out in the fifties by such artists as Saul Bass and Maurice Binder, probably the most famous creators of main title sequences in the history of cinema. But he transcends and blends the sophisticated graphic abstractions of Bass and the colorful creativity of Binder’s silhouettes in a synthesis of text, objects, solids and lights; and combines it with a very personal and often disquieting vein. From his experience with the great Paul Rand he also has a sensitivity with graphic design that allows him to bend to his will even type itself, like the etchings of Se7en, the sophisticated hieroglyphics of The Mummy or the letters imprisoned in the webs of the first Spider-Man. This is his true talent: to be in the service of the film, adapting to it and anticipating its tone, and yet at all times to create individual works that a perceptive mind will recognize as creations of the same artist.

What Makes a Good Title Sequence According to Kyle Cooper?

According to Kyle Cooper, the following things make a good title sequence:

1. It dub tales seamlessly into the film

2, It sets an expectation 

3. It gets you excited

The Importance of the font in the film Seven:

The font used helped set up the tone of the movie, the font often looks handwriting which is slightly sinister and already makes the audience feel curious as to who’s handwriting  this could be. Therefore This is effective as it is making the audience ask themselves questions and feel curious as to what is going on, they are already engaged and keen into watching the film.

Deadzone

What Kyle Cooper liked about the title sequence is the 

simple typography, great music and played out over time making it mysterious.

To Kill a Mocking Bird

What Kyle Cooper liked about the title sequence is the beautiful photography, the background and the way the typography is integrated into the background and the form of the horizontal lines and the round objects behind give a good contrast.