RESEARCH - What makes a good title sequence according to Kyle Cooper?

What makes a good title sequence?

According to Kyle Cooper a title sequence needs to be sequenced properly to create excitement, subsequently he gave the example of the film Seven's title sequence. Cooper talks about the importance of the font which was used as the font was the handwriting of the main character. Cooper believed this created a special effect and helped to establish the tone of the film, and prepare the audience for what is about to come. Cooper says that a story based title sequence provides a back story and clear metaphor in which relates to the film.