A title sequence is a way in which films or television programmes present their title. Not only this, but the title sequence can also include the production company, key production and cast members, the distribution companies and various other members of the crew, such as costume designers and the director. One key feature of a title sequence is that is uses visuals such as animations and sound such as sound effects or a soundtrack which serves the purpose of helping to establish the tone and genre of the film or programme.
Another purpose of a title sequence is that it works as a form of promotion to actors/directors etc, as the name of this person will be integrated into the title sequence through different medias such as over moving images, animations, or a plain background. An example of this is that a couple of lead actors are listed just before the title of the film as star, which again works to promote the actors.
One important feature of a film opening is to establish institutions in which were involved in the production, finance or distribution of the film. Title sequences establish institutions by incorporating logos to advertise the companies. For example, indents are shown before the film or any narrative begins, and acts separate to the film in which you are about to watch.
This also works to establish expectations within the audience as seeing the title of the film is in association with particular companies or distributors can give the audience an expectation of the quality of the film as we associate good budget, actors and special FX with more well known companies and distributors. For example, seeing a Warner Bros indent before a film, which is a big budget production. This will give the audience high expectations of the film they are about to watch.
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